ITeG Lecture: "AI in Organizations"

Beschreibung

In the ITeG Lecture Series "Digital Society - a Design Challenge", Prof. Dr. Georg von Krogh will provide insights into "AI in Organizations" on March 3, 2021. He is a Professor at ETH Zurich and holds the Chair of Strategic Management and Innovation.

Summary of his presentation:

The past decade has seen momentous scientific advances in the field of artificial intelligence (AI), “a system’s ability to interpret external data correctly, to learn from such data, and to use those learnings to achieve specific goals and tasks through flexible adaptation” (Haenlein & Kaplan, 2019). Powered by a surge in data generation and computing power, algorithms are becoming increasingly capable of digitally performing operations that efficiently and effectively emulate human learning, profound judgment and decision-making across a wide range of application areas. Such applications include optimization of internal business operations, product design, the capture of scarce external knowledge, and the screening and recruiting of talent. With these developments, management scholars have shown a growing interest in AI’s potential to support or transform organizations. Yet, while the application of AI algorithms is by now widely studied across functional domains including engineering, human resource management, operations management, information systems, economics, finance, accounting, and marketing, much less attention has been devoted to understanding how the onset of AI changes the nature of strategizing—that is, the activities of people involved in the strategy process. In this talk, we will take stock of the promise and perils of AI in shaping the future of strategizing. We discuss applications known to us during the key stages in the strategy process and identify opportunities for future research on the strategy-AI nexus.

The lectures take place online (via Zoom). To join the Zoom meeting, please find the Zoom link and meeting ID on the following website: www.uni-kassel.de/go/iteg-lectures